As the UK hosts the global leaders at the COP 26 Climate Change conference in Glasgow this weekend, Co-op has launched a national campaign named Co-op26.
In a bid to engage with customers fighting for change throughout the COP26 conference and beyond, the Co-op26 campaign aims to get their customers asking questions about how they can impact climate change.
Six flagship stores across the UK have been ‘rebranded’ to Co-op26 with new signage.
In addition to the six flagship stores, all of the Co-op’s 3000+ food stores and funeral care homes are also communicating the same message instore.
PLUS – The TruckSkinz fitting team have rebranded 4 trucks in Glasgow which will be seen on roads around the summit.
Managing Director, Danny Shiers said, “It’s great to be involved with the Co-op again with their Co-op26 instore and on-road campaign. This is a fantastic way of bringing attention to the subject of Climate Change to the roads in and around the COP26 Climate Change Conference in Glasgow this week. Having the TruckSkinz systems fitted to the fleet all year round enables the marketing team to react quickly for special events like this with zero interruption to their workload.”
