TruckSkinz is proud to partner with the Co-op Insurance Marketing team once again, guiding their latest insurance awareness campaign directly to on-road users.
Utilising a dual-branded design, one side of each vehicle prominently showcases the vehicle insurance service, while the other side highlights a diverse range of offerings, from pet to travel insurance.
The challenge was to brand 30 vehicles in under three weeks, pushing our logistical capabilities to their limits. Our dedicated team coordinated seamlessly across eight regional distribution centers, from Scotland to London, collaborating closely with fleet services engineers and the head of marketing.
Launched in early September, the campaign is now actively reaching local communities, delivering its message through dynamic mobile advertising every day.
With a fleet of over 2,000 vehicles, this real-world branding strategy complements digital media efforts, enhancing message retention and visibility.
Research indicates that customers are 2.8 times more likely to trust a brand encountered in the real world compared to those seen solely online.
Now, the distribution team not only delivers essential goods to the community but also conveys important information about the Co-op’s wide array of services to its members. We are excited to see this impactful campaign resonate within local communities!
Co-op has long been recognized for its member-focused approach, and this initiative is yet another testament to their commitment to providing quality services to their members.
