Our History

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Over 30 years experience...

Shiers Transport was the inspiration behind TruckAdz, with the company director growing up in a haulage yard and learning every aspect of the CV industry.

The company was established 1970 by Mr & Mrs Shiers who successfully built up a fleet of national and international trucks. Shiers Transport was the foundation on which TruckAdz is built on.

Our managing director, Danny Shiers, started his trade at the age of 10 years old, working in the family business washing and fuelling the fleet at weekends to earn pocket money.

Learning the trade: 70s - 80s

“We know the price of diesel” 

The company were carriers to the amusement industry across the UK and later into Europe.
In today’s world of logistics, Shiers Transport would have been like the TNT of the amusement industry, specialist carriers of these iconic machines of the Arcade era.

One of the bonuses of being around the latest Arcade machines was being allowed to open up the warehouses and putting on free credits to play on them at weekends with all his school friends, something we now all take for granted with our own kids with the XBOX’s and PlayStations.

Where it all started...

Danny’s first venture into advertising on the side of trucks was back in the 80s, with world renowned gaming brands SEGA and Namco.

Shiers Transport became the sole contractor for SEGA and Namco.

“I put together a package for these arcade companies to use the space on the side and rear of my parents’ trucks to advertise the latest arcade machines.”

This venture was a major success, as neighbouring arcade owners got to see giant images of new gaming products being advertised on the sides and rear of the trucks.

Established 2014

Fast forward to 2014 when Truckskinz was born.

“There was a clear gap in the market for an exciting new truck product, that fused together empty fleets, quality manufacturing and advertising know how.”

Truckskinz quickly became is the strongest and safest advertising product on the market today. Boasting contracts with many national companies such as CO-OP, Sofology, AO.

Truckskinz, the established sister company, gives TruckAdz the ability to fit and change market leading systems in record time; minimising disruption for fleet owners and maximising ad dwell time for advertisers.

2018 - The Launch of TruckAdz

Our DNA is made up of trucks and advertising.

This has paved the way for a market leading network, that is constantly evolving to the truck advertising landscape.

TruckAdz builds on the knowledge of our Director who has diesel in his blood, CPC qualified and haulage in his DNA.

The TruckAdz Team is expanding, with members on hand to help with all enquiries regarding our packages, design, fitting, partnerships and contracts.

Present Day

Today both brands are evolving and developing at a great rate. Truck Advertising is a new space for outdoor marketing and it’s exciting to see how much the industry and our has grown in just a year!

Both brands exhibited at The Commercial Vehicle Show at the NEC with 2019 being the fifth consecutive visit.

“There is nothing better than meeting in person at an amazing network event, with 1000s of Industry professionals”

It is always a fantastic event that brings together like minded people to discuss the potential of truck advertising for fleet operators and brands.